In my last post, I mentioned a listserv message that had me incensed. The gist of it was to ask what other libraries were doing with their Baby Einstein DVDs since the American Academy of Pediatrics (AAP) released their study that showed that children under two shouldn’t watch videos.
I’m not sure what makes me cringe more—that the person thinks that the AAP actually conducted research on the topic, or that they think such research happened recently. If you’re thinking of discarding all DVDs aimed at a certain population, maybe you should take a glance at the research, and not just rely on media confusion and listserv subscribers…?!
The AAP hasn’t conducted research
The AAP published their position statement about children’s media in 1999, and it states that children under two shouldn’t watch TV:
“Pediatricians should urge parents to avoid television viewing for children under the age of 2 years. Although certain television programs may be promoted to this age group, research on early brain development shows that babies and toddlers have a critical need for direct interactions with parents and other significant care givers (eg, child care providers) for healthy brain growth and the development of appropriate social, emotional, and cognitive skills. Therefore, exposing such young children to television programs should be discouraged.”
AAP Policy Committee on Public Education. (1999). Media education. Pediatrics 104(2), 341-343.
http://aappolicy.aappublications.org/cgi/reprint/pediatrics;104/2/341

The AAP makes no claim that videos are actually harmful. What they say is that time spent watching TV takes away from time playing and interacting with people—things that a multitude of research studies have proven to be integral to healthy development. It’s self-evident. Time spent doing one thing equals less time available to do something else. You obviously don’t need to conduct any research to back up that statement.
And yet one might find this abstinence policy a little extreme. As mentioned in the previous post, parents can make TV time into an interactive experience; but even when it’s used as a momentary diversion, is that really such a bad thing? Is it imperative that we interact with babies every hour of every day?
Ethical quandary
I’m sure there is research on that topic—whether we should incessantly prattle at babies, or if we should give them downtime. With all the time, motivation, and database access in the world, I could find an answer for you. However, even with all of those things, I could not tell you whether videos are actually harmful to babies, because the AAP has precluded such research with their policy statement. By saying that no child under two should be exposed to television, they render any controlled study on the topic unethical.
Where does that leave scientists who want to research the subject? Pretty much restricted to parent surveys. It’s not as though a survey study can’t make its way into a peer-reviewed journal—it happens—but its validity will always be considered somewhat suspect. Who wouldn’t be tempted to tell a white lie or two to avoid sounding like a horrible parent? Just me? Doubt it.
What the CCFC says
The Campaign for a Commercial Free Childhood (CCFC) has a “fact” sheet on their website entitled Baby Scam, which derides the makers of videos for children, particularly Baby Einstein. My favorite part is the cigarette pack style warning: “THE AMERICAN ACADEMY OF PEDIATRICS RECOMMENDS NO SCREEN TIME FOR CHILDREN UNDER THE AGE OF TWO.” Doesn’t it make you want to panic, like letting your kids watch these videos is on par with handing them a pack of smokes, or maybe a bottle filled with scalding hot coffee or household cleaners? Or just about anything you read on Really Bad Parenting Advice?

And yet, if you read through it (and especially if you check their citations), you realize that the most mud they can sling is to say that research on the subject is inconclusive. How frightening.
But…they have footnotes!
Let’s comb through some of the claims the CCFC makes in Baby Scam, shall we? They definitely zeroed in on the parts that served their purpose. Me, I’m more of a “What did they conclude?” kind of girl.
Baby Scam says, “Television viewing is negatively associated with regular sleep patterns for babies.” The study they cite says:
“Our data are cross-sectional, which precludes us from making causal inferences. However [ . . . ] it is plausible that television viewing leads to disordered sleep in this young population.” (emphasis mine)
Thompson, D. A. and Christakis, D. (2005). The association between television viewing and irregular sleep schedules among children less than 3 years of age. Pediatrics 116(4), 851-856.
http://pediatrics.aappublications.org/cgi/reprint/116/4/851
N.B. Read page 855 for several other “limitations to this study that deserve comment.”
Baby Scam says, “For babies 8 to 16 months, every hour spent watching baby videos is associated with slower language development—they know six to eight words less on a standardized vocabulary test than babies who don’t watch.” The study says:
“Further research is required to determine the reasons for an association between early viewing of baby DVDs/videos and poor language development.”
Zimmerman, Frederick J., Christakis, Dimitri A., and Meltzoff, Andrew N. (2007). Associations between media viewing and language development in children under age 2 years (abstract). The Journal of Pediatrics 151(4), 364-368.
http://www.jpeds.com/article/S0022-3476(07)00447-7/abstract
I could go on, but I think you’ve got enough data to sense a pattern. I won’t contend that there are associations between watching videos and [insert bad thing], but we don’t know how many other factors may be contributing to [bad thing]. I guess it’s not necessary to demonstrate that one causes the other before picking up a pitchfork.
Further reading
In 2005, Kaiser Family Foundation published The Effects of Electronic Media on Children Ages Zero to Six: A History of Research, a comprehensive literature review spanning five decades. Not to spoil the ending, but their “conclusion” about media effects on children under two was that more research is needed—no surprise there. For an overview of more recent research, see Baby Einstein Controversy: What Parents Need to Know on Paula Slade’s Children’s Entertainment Examiner blog.
Top image credit: “baby einstein” by Flickr user Kimblah, used under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.0 license.
Bottom image credit: “The magic of television” by Flickr user Ian Turk, used under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.0 license.