The Not-Its!  We Are the Not-Its!  2009.

My first response to the Not-Its!’s debut album was mock annoyance.  This was before I’d ever heard it.  Before it was released, even.  See, in May, Zooglobble published the album art and a track list.  Oh, look!  A song called “Let’s Birthday”!  This was very nearly a fortuitous find for me, since I was compiling a birthday playlist for my party on June 11th.  Oh, what’s that?  The CD release date was planned for June 19th?

Crap.

But, I’m happy to say I’ve gotten over my fake grudge.  We very much like this album, to the point where I want to tweak my blog’s color scheme to better coordinate with its pink and gray cover.  How’s that for a compliment?

The album opens with a theme song, which raised a question for me:  Does a band really need a theme song?  I have no official answer, but it’s moot because, in this case, the theme rocks.  And not just in the “it’s awesome” way.  In fact, the whole album capital-r Rocks.  There is just enough distortion, and a bit of bite, plus the lyrics scale is tipped toward fun over life lessons.  It’s the album all the aging-Hipster parents will be spinning, ^[1]  or it should be.

other reviews:
Cool Mom Picks | Out with the Kids | Zooglobble

^[1]  Yes.  Spinning.  I don’t plan on working that out of my vocabulary any time soon, regardless of technological advances.  At least when it comes to whole-album listening.

[ Posted in » Music Review Channel ]