Utilizing Your Customer References to Win New Customers
When it comes to your business, customers are a necessity. Not only do you need to keep those customers happy, you also need to be able to attract new customers. While you may find ways of doing this temporarily, customer reference marketing is your key to accomplishing this goal long term.
There have been many ways developed to reach out to customers. The key is to get the customer to reach back. If the potential customer has already shown an interest in your services, the hard word is already done. You don’t have to force yourself on them, only let them know how your products can enhance their personal or business life. That’s where having a booth at trade shows and conventions come into play. Potential new clients will walk by you all day. Some will pick up a brochure, some may notice a website, and some will stop and talk. If you have developed a connection, you may be able to scan their badge or participant number gaining access to their contact information. This enables us to compile a show database, proving that level of reference marketing is effective. They will become the foundation of your customer reference database.
Targeted email links can be very effective. By using these, we can be assured that the source for these email addresses is narrowly defined enough that the people on it would be interested. If your business is related to automotive products and services, establish a link on a popular car enthusiast website. You will be reaching people that already “speak your language”. Having those email addresses and using the references there would enable us to feel confident we do have some interested customers if our products or services are automotive in nature.
Another way to pull in customers is to work with companies that help expose our businesses on the web. Post articles or blogs on relevant sites discussing your product and services, start a facebook account, visit popular social sites that relate to your targeted client. Get your information to people that you normally would not come into contact. But with the links back to your site, your products and your service, you can see a corresponding jump in business as well.
There are a slew of ways you can try to win customers, however, the most effective are usually the simplest. Word of mouth is one of your most effective marketing tools. People want to buy from companies that other people already trust. Regardless of which way is most effective, using all of them will make for a well rounded approach.
Scott Duglase is an experienced sales & marketer. After working in large corporations for most of his career, he believes customer reference marketing is a valuable tool in expanding knowledge of customer’s needs as well as learning new ways to meet those needs. Scott has witnessed customer reference solutions help companies he has worked in become a success in the sales and marketing field.