Coca-Cola campaign drags on Facebook reference porn

Coca-Cola campaign drags on Facebook reference porn

Coca-Cola was forced to pull the campaign Dr Pepper with social network Facebook, the 14-year-old girls status was changed to a reference pornographic film.
Mumsnet? C community for parents? C highlighted the problem, after the girls mother said that she Googled the movie to find out what was the reference.
According to The Guardian, Coca-Cola has launched an investigation into the incident.
Dr Pepper
spokesman said: has been brought to our attention that Dr. Pepper promotion offensive posted on Facebook status updates. We apologize for any offense caused.
When she found out about this, we took immediate action and removed the update status of the application.
We have also decided to complete the promotion. We will take all steps necessary to ensure this does not happen again.
This is without doubt a note on large companies that are looking for social networks to conduct an advertising campaign.

Via: Coca-Cola campaign drags on Facebook reference porn
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